While every giver is different, they are alike in this way: Each one starts with a first gift and concludes with their last. This can be when they stop supporting your church (lapsed) or bequeath a final gift posthumously (legacy).
Playing the Long Game with Givers
When we look at giving from this perspective - often called the Giver Lifecycle - it’s easy to see that churches must create meaningful connections now in order to forge lasting bonds and steward givers across this journey.
But that task is a little like trying to organize a family movie night. Between your teen's action thriller, one spouse's romantic comedy, the other spouse’s 80s classic, and your child's animated favorite - “or nothing!” - it's tough to please everyone.
Despite the difficulty, you continually seek ways to create these connections, both with families and congregations.
Your members’ giving habits mirror their spiritual and physical well-being. So, for effective stewardship, ministry leaders they must link these two dimensions throughout the giving journey. Otherwise, as we’ve all seen, *life challenges or waning spirituality can quickly become abandoned faith and lapsed giving. *
Understanding the Giver Lifecycle
It’s helpful to recognize the typical stages of this journey:
Some of these stages represent a deepening relationship with the church and, often, a changing financial commitment. But as you can see, some stages are setbacks. Engagement is the key to forward movement, spiritually and financially.
So, how do we engage at each stage?
First-Time Givers: Planting the Seeds
Their initial gift reflects trust in God and in your church. Make the most of this opportunity to draw them deeper into the life of the church:
How well you engage them here could make the difference in which stage they enter next (inconsistent vs. consistent/recurring).
Next Stage Givers: Cultivating Growth
Consistent givers are invaluable to church operations. Their engagement strategy can also target inconsistent givers:
Major Donors: Strengthening the Pillars
Major donors play a crucial role in big projects and outreach programs. However, they face unique spiritual challenges due to their wealth (Matt. 19:4).
Lapsed Givers: Rekindling the Connection
There are various reasons a giver might stop donating, but that doesn't mean the relationship has ended.
Legacy Givers: Celebrating Lifelong Commitment
Legacy givers leave a lasting mark, providing for the church even after they've passed on. This is a growing area of fundraising for churches:
How Technology Can Help
In today's digital age, technology offers tools to streamline and elevate the engagement process:
Action Points for Pastors and Ministry Leaders
Given Jesus's frequent mentions of money (more than most other topics!), church leaders have a responsibility to instruct and guide members on stewardship and generosity. Consider these steps:
Ultimately, staying connected with givers throughout their spiritual and financial discipleship is the work of stewardship training. Church leaders should prioritize nurturing relationships that go beyond mere monetary interactions, all while guiding givers on their journey.
For Further Reading
Why is it So Hard to Give? Five Ways Budgeting Makes your Life Easier, Not Harder Seven Reasons to Offer Estate Planning at your Church Unconventional Ways Churches Can Inspire Generosity Biblical Financial Principles and 5 Practical Steps to Live by Them . . . If you're a pastor or spiritual leader, consider joining our CSN community. We are a group of passionate Christ-followers with a burden to teach and equip God's people with God's financial principles so they can live purpose-filled and generous lives. Sign up for our mailing list to get new content from CSN directly to your inbox!