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Beauty matters to painters, musicians, and photographers, but what does it have to do with investing? The creation account suggests that beauty is also at the core of faithful stewardship and investing. Today, we’ll discuss “Investing in Beautiful” with Jason Myhre of the Eventide Center for Faith & Investing. Jason Myhre is the Executive Director of the Eventide Center for Faith & Investing, an educational initiative of Eventide Asset Management, and an underwriter of Faith & Finance.
Beauty matters to painters, musicians, and photographers, but what does it have to do with investing?
The creation account suggests that beauty is also at the core of faithful stewardship and investing. Today, we’ll discuss “Investing in Beautiful” with Jason Myhre of the Eventide Center for Faith & Investing.
Jason Myhre is the Executive Director of the Eventide Center for Faith & Investing, an educational initiative of Eventide Asset Management, and an underwriter of Faith & Finance.We all encounter beauty in various forms—an orchestral performance, a mountain hike, a beach stroll, or even a bouquet of flowers at home. However, we seldom consider the role of beauty in our work or finances. Beauty is integral to creation and essential in our stewardship of God’s world.
In Genesis, God is depicted as a worker, creating the heavens and the earth and declaring His creation "very good." The Hebrew word for "good" encompasses moral perfection, functional excellence, and surpassing beauty—a concept better captured by the compound word "beauty-good." God, as a master artisan, crafted a world full of potential and delight.October 17, 2025
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Consider simple examples like bread and wine. God created grain with the potential to become bread and grapes with the potential to become wine. These transformations reveal the hidden potential within creation, brought to fruition through human work.
Theologian Craig Bartholomew also offers a powerful analogy: Imagine being a sculptor and receiving a call from Michelangelo, who asks you to complete a sculpture he started. This mirrors our role in God’s creation: to finish and enhance the work God began, thereby revealing all its hidden beauty and goodness and glorifying God as the ultimate Creator.
As Christians with a biblical worldview, we must view business and investing through the lens of this divine vision. The Genesis instructions for developing the beauty and goodness of creation still apply to us today. Businesses are called to create products and services that are genuinely good, and that truly serve humanity. Investors play a crucial role by supplying the capital that enables and expands the good work of businesses.
When contemplating investments, we should ask whether the companies we invest in create goods and services that enhance the world or harm God's creation. Embracing this perspective helps align our investments with our faith, ensuring they contribute positively to God's world.
The good news is that the faith-based investing movement is growing. Numerous Christian faith-based investments now help us avoid companies whose products contradict biblical values while supporting those that meet human needs and enhance the world.
Understanding and developing the hidden potential in God's creation is a profound aspect of our work and investments. By aligning our investments with Christian values, we honor God and contribute to the ongoing revelation of His creation’s beauty and goodness.
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