Faith & Finance with Rob West
Banking isn’t usually the first place we think about living out our faith. Yet for many believers, where we bank is becoming an important part of faithful stewardship. Financial institutions don’t just hold our money—they decide how it’s used, invested, and leveraged for impact. That’s why faith-based banking is gaining attention. It offers Christians an opportunity to align everyday financial decisions with deeper convictions about money, integrity, and service. Today, we sat down with Aaron Caid, Chief Marketing Officer at Christian Community Credit Union (CCCU) and AdelFi, to talk about why believers may want to reconsider where they bank—and what truly matters when evaluating a financial institution.

Banking isn’t usually the first place we think about living out our faith. Yet for many believers, where we bank is becoming an important part of faithful stewardship. Financial institutions don’t just hold our money—they decide how it’s used, invested, and leveraged for impact.
That’s why faith-based banking is gaining attention. It offers Christians an opportunity to align everyday financial decisions with deeper convictions about money, integrity, and service.
Today, we sat down with Aaron Caid, Chief Marketing Officer at Christian Community Credit Union (CCCU) and AdelFi, to talk about why believers may want to reconsider where they bank—and what truly matters when evaluating a financial institution.Before talking about faith alignment, there’s a practical reality we can’t ignore: a bank still needs to do its job well.
Good stewardship requires systems that are secure, efficient, and reliable. Strong digital tools, responsive customer service, and clear processes aren’t luxuries—they’re necessities. A banking partner should simplify your financial life, not complicate it with friction, confusion, or outdated technology. In other words, expecting excellence from your bank isn’t selfish. It’s wise.
Once the basics are covered, a deeper question emerges: Does this institution share your values?Every bank makes decisions about how money is used and where it’s invested. Those choices reflect a worldview—whether explicit or not. Faith-aligned banking starts from a biblical understanding of stewardship, integrity, and service, recognizing that money is a tool entrusted by God, not an end in itself.
Where we bank, then, quietly reflects what we believe about the purpose of money.

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Collectively, these organizations have more than 125 years of supporting Christian ministries, missionaries, church-planting efforts, and disaster relief. Together, they’ve given millions of dollars toward Christ-centered work around the world.
Their impact goes beyond large-scale initiatives. Recent efforts include:
This is what it looks like when banking becomes a shared mission rather than a purely transactional relationship.
Regardless of where you bank today, there are warning signs that may indicate your institution isn’t serving you—or your values—well:
These issues don’t just affect convenience—they affect stewardship.
The goal is simple: better serve individuals, families, churches, ministries, and Christian-owned businesses—while amplifying Kingdom impact.
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