The Red Temperament with Kathleen Edelman and Traci Shepherd | FaithFi
June 30, 2025
The Red Temperament with Kathleen Edelman and Traci Shepherd
Faith & Finance with Rob West
“The purposes of a person’s heart are deep waters, but one who has insight draws them out.” - Proverbs 20:5
Today, we’re launching a new series on temperaments, exploring how our God-given wiring influences the way we communicate, relate to others, and make financial decisions. Kathleen Edelman and Traci Shepherd join us to explore the Red temperament and its influence on our financial decisions.
Kathleen Edelman is the author of I Said This, You Heard That: How Your Wiring Colors Your Communication. She is certified in Biblical Studies and Christian Counseling Psychology and has spent over 30 years coaching clients in the art of effective communication.
Traci Shepherd is our Red Temperament representative for this episode.
“The purposes of a person’s heart are deep waters, but one who has insight draws them out.” - Proverbs 20:5
Today, we’re kicking off a new series on temperaments, how our God-given wiring shapes the way we communicate, relate to others, and make financial decisions. Kathleen Edelman and Traci Shepherd join us to explore the Red temperament and how it influences our financial decisions.
Yellow (Sanguine): Speaks the language of people and fun – an extroverted, people-oriented personality.
Red (Choleric): Speaks the language of power and control – an extroverted, task-oriented personality.
Blue (Melancholic): Speaks the language of perfection and order – an introverted, task-oriented personality.
Green (Phlegmatic): Speaks the language of calm and harmony – an introverted, people-oriented personality.
Each temperament influences how we speak, listen, behave, and manage our finances.
The Red Temperament: Driven and Decisive
Reds are typically goal-oriented, confident, and solution-focused. They don’t just talk about getting things done; they make it happen. In relationships, this drive often leads them to step in and take over when others hesitate. But that same strength can become a weakness if it turns into controlling behavior rather than collaborative leadership.
The Red temperament often feels the need to fix things. This framework helps them see the strength behind that impulse and offers tools to balance their drive with empathy.
Red Temperament and Money: It's All About the Plan
Reds tend to view money as a means to accomplish their goals. They prefer clarity, efficiency, and structure. But they may clash with other temperaments—for instance, a Yellow, who values fun, spontaneity, and experiences.
Rather than labeling other spending styles as wrong, having this awareness can enable more honest conversations, especially in relational tensions within areas like finances.
Strength with Compassion: Communication Tips for Reds
Reds bring immense value to financial decision-making. Their clarity of vision and drive for results help families and teams move forward. Reds are bullet-point, bottom-line thinkers, but that doesn’t mean they’ve ignored the details. They’re often 10 steps ahead.
To foster healthier communication, Kathleen encourages Reds to:
Pause before responding
Ask questions with curiosity (“What do you think?” or “How do you feel about this?”)
Listen to understand, not just to reply
These simple shifts can transform conflict into connection.
The Emotional Needs of a Red
Reds have core emotional needs that must be honored, especially in financial conversations:
Loyalty—Knowing others have their back.
Sense of Control—Either having control or trusting someone else is in control.
Appreciation—Being valued for their strengths.
Credit for Work—Recognition for their contributions.
When these needs go unmet, Reds can respond with frustration or harshness. However, when those needs are met, they become dynamic and inspiring leaders.
What to Remember if You or Someone You Love is a Red
Remember that your wiring is a gift. But don’t rush ahead. Bring others with you. It’s not about controlling; it’s about being prepared and feeling safe.
And for those in a relationship with a Red? Remember, they’re not trying to be harsh. They just want to know the plan.
Want More?
Reds are uniquely wired to be visionaries. When they lead with both confidence and compassion, transformation happens in conversations, relationships, and financial decisions.
As we continue this series on temperaments and money, we’ll explore how each personality type contributes to God-honoring stewardship. When every voice is heard, and every strength is valued, we grow not just in wisdom but in unity.
Read Kathleen’s full article on how the four temperaments shape our financial decisions in the latest edition of Faithful Steward. Receive your copy each quarter by becoming a monthly partner at $35 a month or $400 a year at FaithFi.com/give.
On Today’s Program, Rob Answers Listener Questions:
My husband and I sold our primary home last year and are now looking to invest in multifamily real estate. I also run my business out of another property we own, which still has a $180,000 mortgage with a 3.75% interest rate. We're considering doubling our monthly payments to pay it off early. Would that be a wise financial move?
My 68-year-old friend has a whole life insurance policy with a cash surrender value of $36,000. How can that money be accessed, and what happens to the policy if it’s surrendered or discontinued?
Remember, you can call in to ask your questions most days at (800) 525-7000. Faith & Finance is also available on the Moody Radio Network and American Family Radio. Visit our website at FaithFi.com where you can join the FaithFi Community and give as we expand our outreach.
