IS THERE A NEED TO REBRAND "FAITH-BASED INVESTING"?
Shaun Morgan discusses the ambiguous understanding of "Faith-Based Investing" among investors who consider faith important in their lives. Eventide's survey reveals that terms like "Values-Based Investing" and "Faith-Based Investing" often lead to neutral or unfamiliar responses, suggesting a gap in communication and understanding.
WHAT INSIGHTS DID THE SURVEY PROVIDE ABOUT INVESTORS' PREFERENCES?
The survey unearthed significant preferences among investors for companies aligned with their values, particularly regarding unethical practices. A substantial majority expressed willingness to divest from companies involved in objectionable activities, such as profiting from pornography or exploiting child labor.
HOW DO INVESTORS FEEL ABOUT CHANGING FINANCIAL ADVISORS FOR VALUE ALIGNMENT?
Surprisingly, a significant portion of investors indicated they would change financial advisors to access investments that align with their values. This willingness underscores a substantial gap in the current advisory landscape, where many advisors may not adequately address their clients' desires for values-aligned investing.
WHAT ARE THE KEY TAKEAWAYS FOR FINANCIAL ADVISORS?
The survey offers critical insights for financial advisors on approaching the topic of values-based and faith-based investing with their clients. It highlights the importance of not assuming clients are familiar with these concepts and suggests that engaging in meaningful conversations about values in investing can deepen client relationships.
CONCLUSION
This survey gives us insight into how advisors can talk to investors about "faith-based" or "values-based" investing. Overall, Eventide figured out that these terms carry a lot more weight when you describe what they mean.
But people DO care about what they are investing in, and advisors can really show that they care about their clients by having these conversations with them.
Disclosure: Based on a survey of 1,479 respondents who self-identified as committed Christians (defined as having a Christian faith that is important in their life), ages 30+, with a minimum $100K investable assets or $75K household income. 54% of respondents indicate they have a financial advisor. 62% of respondents who have a financial advisor would be willing to change financial advisors in order to get access to investments that align with their values. The survey was conducted by Pinkston, on behalf of Eventide, in October 2023. Third-party sources referenced herein have not been independently verified, nor is Eventide affiliated with any third-parties referenced, unless otherwise noted. Eventide has not independently verified the accuracy or completeness of third-party information. There can be no assurances that the information is accurate or complete. The information is subject to change without notice.
ON TODAY’S PROGRAM, ROB ANSWERS LISTENER QUESTIONS:
RESOURCES MENTIONED:
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Disclosure
**Based on a survey of 1,479 respondents who self-identified as committed Christians (defined as having a Christian faith that is important in their life), ages 30+, with a minimum $100K investable assets or $75K household income. 54% of respondents indicate they have a financial advisor. 62% of respondents who have a financial advisor would be willing to change financial advisors in order to get access to investments that align with their values. The survey was conducted by Pinkston, on behalf of Eventide, in October 2023. Third-party sources referenced herein have not been independently verified, nor is Eventide affiliated with any third-parties referenced, unless otherwise noted. Eventide has not independently verified the accuracy or completeness of third-party information. There can be no assurances that the information is accurate or complete. The information is subject to change without notice.
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