Faith & Finance with Rob West
Markets rise and fall—but not all cycles tell the same story. What do those ups and downs really mean for your investments? Scripture reminds us in Ecclesiastes 3:1, “To everything there is a season, a time for every purpose under heaven.” Just as God designed natural cycles—the sun, the tides, the seasons—financial markets also move through cycles. While less predictable, these patterns help us understand where we are in the investing journey and how to prepare wisely for what’s ahead. According to Mark Biller, Executive Editor at Sound Mind Investing (SMI), the two most common market cycles are known as bull markets (when prices rise) and bear markets (when prices fall). But within those categories lie two distinct types of trends: cyclical and secular.

Markets rise and fall—but not all cycles tell the same story. What do those ups and downs really mean for your investments?
Scripture reminds us in Ecclesiastes 3:1, “To everything there is a season, a time for every purpose under heaven.” Just as God designed natural cycles—the sun, the tides, the seasons—financial markets also move through cycles. While less predictable, these patterns help us understand where we are in the investing journey and how to prepare wisely for what’s ahead.According to Mark Biller, Executive Editor at Sound Mind Investing (SMI), the two most common market cycles are known as bull markets (when prices rise) and bear markets (when prices fall). But within those categories lie two distinct types of trends: cyclical and secular.
November 20, 2025
Money always moves—but without a plan, it rarely moves in the right direction. Rob West shares it's a matter of whether ...

November 19, 2025
Proverbs 21:5 says “Steady plodding brings prosperity; hasty speculation brings poverty.” You may know it by heart, but...

November 19, 2025
It’s one of the largest transfers of wealth in human history—trillions of dollars moving from one generation to the next...
Think of it like waves on the ocean. Cyclical markets are the smaller waves that move in and out, while secular markets are the larger tides that shape the shoreline over time.
Yet within that broader season, there were multiple shorter-term bull and bear cycles. Investors who recognized those patterns could navigate the market with more perspective and less panic.
The takeaway? Even in long-term downturns, some shorter-term opportunities and recoveries keep markets moving forward over time.
This shift could signal the beginning of a secular bear market for bonds—a long period in which rising interest rates make it harder for bonds to perform well.
For decades, the “60/40” portfolio—60% stocks and 40% bonds—was the gold standard for balanced investing. But in today’s environment, that mix may need to evolve.
That diversification includes strategies like:
Whether markets are bullish or bearish, cyclical or secular, the goal remains the same: build a portfolio that’s resilient and rooted in wisdom.
Biller’s encouragement for long-term investors is simple:
That perspective echoes a deeper truth for believers: our ultimate security isn’t found in market trends but in God’s unchanging character. Markets may rise and fall, but His promises endure forever.
Understanding both short- and long-term market cycles helps us invest with patience, discipline, and faith—trusting that God is sovereign over every season, financial or otherwise.
In every bull and bear market, we’re called to plan wisely, give generously, and trust deeply—knowing that the One who holds the future also holds us.
© 2025 FaithFi: Faith & Finance. All rights reserved.