Episode 369 - If Gen Z Won’t Come to Church, Meet Them Online Instead | Sean Dunn
Faith Driven Entrepreneur
What if you could reach someone for Christ for $2.30 — and watch that number keep dropping? Sean Dunn, CEO and founder of GroundWire, built a digital evangelism machine that reached over 2 million people with the Gospel in 2025. His secret? Stop asking people to come. Go to them.
Show Notes
Reaching Gen Z Where They Are: Digital Evangelism, Data, and the $2.30 Soul
Host Justin Forman sits down with Sean Dunn, CEO and founder of GroundWire, for a conversation that reframes how entrepreneurs think about ministry, marketing, and mission. Sean has spent decades as an evangelist, speaker, and author — but in 2017, he made a radical pivot: going 100% digital to reach the generation that has stopped walking through church doors. The result? Over 2 million people raised their hand to receive Christ in 2025 alone, at a cost of just $2.30 per commitment.
This episode is equal parts spiritual conviction and entrepreneurial strategy. Sean unpacks how GroundWire uses data-driven iteration, targeted digital interruption, and multi-URL messaging campaigns to meet young people in their brokenness — wherever they scroll.
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