<h2>Key Moments</h2><ul><li>Travis shares his recent experience meeting Jack Nicklaus and John Maxwell, highlighting Nicklaus's emphasis on family over golf achievements</li><li>The powerful story of Travis's brain tumor in 2016, requiring him to relearn basic functions</li><li>His wife Jacqueline's cancer diagnosis and the emotional journey of shaving her head during chemotherapy</li><li>The doctor telling Travis to "prepare as if she's gone" and taking his daughters to San Diego while contemplating single fatherhood</li><li>How these health crises fundamentally changed his approach to business success and identity</li></ul><h2>Business Insights</h2><ul><li>49 Financial's three-pillar strategy: handling more complex issues, offering more services, and building more community</li><li>The company's focus on young advisors (22-year-olds) in an industry where the average advisor is in their upper 50s</li><li>How 49 Financial is addressing the industry-wide 9% retention rate for new advisors</li><li>Travis's shift from "quantity over quality" to "quality over quantity" in building his business</li><li>His vision for bridging the gap between aging advisors with trillions in assets and the next generation</li></ul><h2>Faith Perspective</h2><ul><li>How facing mortality transformed Travis's relationship with God and clarity about priorities</li><li>The role of childlike faith in entrepreneurship versus the challenges of maintaining bold faith as a business matures</li><li>Using their platform to help clients turn "tax dollars into giving dollars" through strategic charitable planning</li><li>The daily struggle of enjoying present moments while awaiting his wife's five-year cancer-free milestone</li></ul><h2>Quotable Moments</h2><ul><li>"I think maybe a lot of entrepreneurs out there, it is so easy, even as believers, to make our business our identity. And it's such a sneak."</li><li>"It puts you in a different place in your faith when each one of you experience the thought of losing the other one within a day."</li><li>"If the business doesn't make it, it's okay. If the business does hit that growth goal, it's okay... I'm going home to my bride."</li><li>"My heart and why 49, as long as I'm around, is going to be for the young person."</li><li>"We're going to turn tax dollars into giving dollars."</li></ul>

Faith Driven Entrepreneur is a movement dedicated to gathering one million Christ-following entrepreneurs and equipping them, so they can fulfill their call to create and transform the world around them.

Faith Driven Entrepreneur

Listen to the Faith Driven Entrepreneur Podcast

Can you build a thriving business while facing back-to-back life-threatening crises? Travis Penfield did exactly that, transforming his brush with death from a brain tumor and his wife's cancer battle into clarity for scaling 49 Financial to 200+ advisors. His blueprint for bridging the trillion-dollar advisor succession gap prioritizes mentorship over metrics, revealing how personal trials became his greatest business advantage.

Join us for this special joint episode of the Faith Driven Investor & Entrepreneur podcast.

Episode 326 - When Death Knocked Twice: Travis Penfield's Blueprint for Scaling During Crisis

Richard Cunningham, Justin Forman, Travis Penfield | Apr 29, 2025

Show Notes

Faith Driven Entrepreneur is a movement dedicated to gathering one million Christ-following entrepreneurs and equipping them, so they can fulfill their call to create and transform the world around them.

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